Pita House Restaurant Website
Project Case Study
Pita House Restaurant Website
A conversion-focused restaurant marketing website designed to highlight “made fresh” positioning, enable fast menu browsing by category, and drive high-intent actions (visit, call, order online). Delivered in 1 month as a solo build.
View Live Project →Overview
Pita House is a restaurant marketing website built around a simple principle: visitors arrive with high intent and want answers fast. The experience prioritizes three core actions:
Browse the menu immediately
Confirm visit details (location, hours, contact)
Order online via external platforms
The visual tone reinforces freshness and warmth (“Made Fresh”) while the layout keeps navigation minimal and predictable.
This project was delivered in 1 month as a solo build, optimized for mobile browsing and a low-maintenance deployment workflow.
Objectives
Establish trust quickly with clear positioning and clean hierarchy
Reduce “time-to-menu” through prominent CTAs and direct routing
Improve menu usability with category anchors and scannable cards
Surface dietary/allergy guidance early to reduce friction
Route delivery/takeout intent directly to external ordering platforms
Keep the site lightweight and easy to operate through static export
Audience and UX Constraints
Restaurant visitors typically want one of the following within seconds:
“Show me the menu”
“Where are you and what time do you close?”
“How do I order right now?”
The navigation and page structure were designed to align with those behaviors, with CTAs repeated at natural decision points so users do not have to hunt.
Information Architecture
The site follows a straightforward “discover → decide → act” flow:
Home (About Us): positioning + brand story + primary CTAs
Menu: category list + item cards (names, short descriptions, pricing)
Visit Us: location, contact, and hours in a compact block
Order Online: direct links to delivery/takeout platforms
Key UX Decisions
1) Menu-first conversion strategy
The home hero emphasizes the brand (“Made Fresh”) and routes users directly to the menu with a primary CTA (“Explore Menu”). This matches the dominant visitor intent and reduces bounce.
2) Category entry points for fast scanning
Instead of forcing long scrolling, the homepage provides “Menus” entry cards for key categories. This makes the experience feel structured and helps users jump into the menu quickly, especially on mobile.
3) Anchor-driven menu browsing
The Menu page is organized into clear categories (e.g., Pita Pockets, Saj Wrap, Saj Meal, Platters) with a category list at the top. This minimizes scroll fatigue and makes it easier for groups to decide quickly.
4) Dietary and allergy note placed early
A short dietary/allergy note is placed near the top of the Menu page to proactively address a common source of hesitation and reduce back-and-forth questions.
5) Conversion endpoints are explicit
“Visit Us” consolidates the operational details into one section, while “Order Online” provides direct links to external ordering platforms to avoid unnecessary steps and keep checkout friction low.
Technical Implementation
Stack
| Area | Implementation | Notes |
|---|---|---|
| Framework | Next.js 15.1 + React 19 | Modern rendering and strong UX defaults |
| Language | TypeScript | Maintainable component contracts and content props |
| Styling | Tailwind CSS 3 | Rapid iteration with consistent design tokens |
| Visual | Three.js | Optional 3D accent for brand presence |
| Nodemailer | Server-side email handling where needed | |
| SVG | @svgr/webpack | SVG assets managed as React components |
| Optimization | @next/bundle-analyzer | Bundle inspection for performance hygiene |
| Deployment | next export | Static export workflow for low-maintenance hosting |
Engineering Highlights
Reusable section patterns to keep the layout consistent and easy to extend
Clear separation between marketing sections and menu rendering blocks
Static export oriented delivery to simplify operations and reduce runtime complexity
Performance discipline via bundle analysis to prevent asset creep over time
What This Project Demonstrates
A conversion-oriented approach for restaurant websites (menu-first, low friction)
Practical IA aligned with real visitor intent (menu / visit / order)
Scannable, category-based menu UX optimized for mobile decision-making
A modern Next.js + TypeScript + Tailwind implementation with maintainability in mind
Live: https://pitahouse.servith.com/
Timeline: 1 month
Role: Solo delivery (IA → UI → deployment)